There’s a huge buzz after the Super Bowl Chrysler ad with the unmistakable voice of Clint Eastwood.
I know everyone is searching for something positive to point to in light of our wretched economy. Especially in Michigan. I’m a resident so I live it everyday. But is this a tad bit of a stretch? Why? Maybe because Chrysler is now a foreign-owned car company. That’s right, we no longer have the Big 3 domestic automakers. Fiat owns Chrysler courtesy of the U.S. taxpayer bailout package. You spent $1.3 billion of your tax dollars to enable Chrysler to sell out to Fiat. The total cost of the auto bailouts has been revised up to $23.77 billion.
It also doesn’t help that they didn’t even film the commercial in Detroit. Or that the spokesman, Clint Eastwood, has no ties to Detroit or the automakers. Or the fact that any resurgence due to the auto bailouts is lost among the residents since southeast Michigan has three of the most miserable cities in which to live. Or the fact that Mayor Dave Bing is fighting desperately to stave off a bailout of the city which is slated to run out of money by May. Or that GM only sold 603 of its much-hyped Volt in January.
There is a true positive in that the state unemployment rate has dropped substantially in falling to 9.3% from a high during the recession exceeding 15%. However, the state suffers from the same malady as the nation in that the rate drop has a large component of people who have dropped out of the work force.
There are some positive signs for Michigan and the worst may be behind it, but I think it’s premature to bust out the Super Bowl ads highlighting it just yet. Clint is the man and I love his movies, but I think he should researched this role a little more.